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Elevate Your Email Marketing: 5 Easy Tips for Canadian Small and Medium-Sized Business Owners

Email marketing is a powerful tool for small to medium-sized businesses in Canada to reach and engage with customers. In fact, email marketing has an average ROI of 122%, making it one of the most cost-effective marketing channels.

Here are some of our favourite tips and tricks to get the most out of your email campaigns:

1. Build your email list organically

Did you know that the average email list declines by 22.5% every year? That's why it's crucial to continuously grow your email list organically. Offer valuable content, such as a free e-book or discount code, to incentivize people to subscribe to your newsletter. This can help you capture more leads and ultimately, more sales.

2. Personalize your emails

Emails that are personalized based on recipient behavior are 29% more likely to be opened and 41% more likely to be clicked (Experian). Use your subscriber's name and past purchase history to tailor your content to their specific interests. By doing so, you can increase engagement and build customer loyalty.

3. Segment your email list

Segmenting your email list means dividing your subscribers into smaller groups based on demographics, interests, or past purchase behavior. This allows you to send more targeted and relevant content to each group, improving the overall effectiveness of your campaigns. In fact, segmented campaigns can result in a 760% increase in email revenue!

4. Optimize your email design

Did you know that 51% of all emails are opened on a mobile device? That's why it's crucial to optimize your email design for mobile. Emails that are optimized for mobile devices can result in a 15% increase in click-through rates (Campaign Monitor). Use a single column layout and make sure your text is large enough to read on a small screen. Also, include a clear call-to-action to encourage recipients to click through to your website.

5. Analyze and improve

Analyze your email campaign metrics, such as open rate, click-through rate, and conversion rate, to see what's working and what's not. Use this data to improve your future campaigns and increase your ROI.


At KooTech, we can help you optimize your email marketing strategy to drive engagement and sales. From creating eye-catching email designs to developing targeted content, our team of experts can help you get the most out of your email campaigns. Contact us today to learn more!

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